Sancal recently turned 40. The family business began upholstering chairs classic style has evolved and today it has become an attractive destination for design professionals , among which we can find from Miguel Mila to Karim Rashid , to Quim Larrea , Toyo Ito , swimmer , {H} ac students or Ioanna Vautrin .
And to celebrate the 40th anniversary have decided that the best way to celebrate this time was successful intervention facilities, “to which the products are imbued with the philosophy of the company from the time they are made. ”
The result is an inspiring tour that will not leave you indifferent. Three stunning murals made by three highly recognized contemporary artists, one funny signage and four mini-showrooms have been designed to make it more friendly working hours of the staff and of course , so that customers perceive that design is central to the company.
A colorful signage will guide the tour of the factory ends posing a game where you are showing the passions of the people, inspired by the calendar of saints and light as usual ladies clothing in factories and workshops on this side of Mediterranean, claiming this tradition and laughing with her at the same time.
The fun tour that combines cultured and popular stops on the impressive murals created for the occasion.
As for as seasoned cherry pie, the dining rooms are transformed into an exhibition space more , with the added value of showing the product in a real situation.
But not only in the factory as indicated event is held. During the coming months a fun selection of products Sancal will tour the best showrooms of the peninsula.
Views & NoVisto is a new, ephemeral and itinerant exhibition concept. Sancal designed four storefronts to showcase their products in a stimulating way, more daring to be for a short time, being something closer to the fashion world that habitat.
For this first edition, the starting point has been the product contextualization . Playing with shape, color and arrangement have been emulated outside the original design objects in an unexpected context. Through camouflage have mimicked and contents to give more mystery to the riddles posed.
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